Invesp: “Lies, damned lies, and statistics”



The quotation “Lies, damned lies, and statistics” is commonly attributed to Mark Twain, although I note with some amusement that he attempted to pass it off to 19th-century British Prime Minister Benjamin Disraeli and the actual quote was “There are three kinds of lies: lies, damned lies, and statistics.” – although Disraeli distanced himself from any association with it for some unknown reason.

The reason I share that piece of historical irrelevance with you, is to illustrate how statistics can be damaging to you and your business when they are innacurate.

Here is the story so far: About six months ago I was communicating with a potential new sponsor for Top Sales World and I was outlining the “services and benefits” available. I mentioned that I would also entertain the occasional guest post on my blog, and even write a a couple of pieces highlighting the benefits of their products and solutions. At this point my prospective client asked me what my daily traffic numbers were and so I told him. He then responded that according to the information on Invesp’s official Top 50 Blogs, actually my monthly visitors amounted to no more than 530! I said I thought they must be talking about daily numbers, and even then they were way out. I felt compelled to share my Google Analytics reports with him – even though he accepted my word – but why should I need to do that?

On closer examination of Invesp’s “definitive guide” I found so many anomolies and inaccuracies that it would probaly take three articles to list them all out, but here are just a few examples taken from this page

In fourth place overall is “Sales Machine” which no longer exists. This was Geoffrey James’s blog and he now writes for and has done for ages.

In seventh place is “Jill Konrath’s Selling to Big Companies Blog” – Jill has not posted here for months and months. Her “new” location is over at 

In eighth place is and they don’t even have a blog!

In tenth place is Changing Minds that excellent resource site – but they are not a blog

Neither is Basho in eleventh place.

Sales Practice in twelfth place, virtually stopped trading a very long time ago, and certainly closed their blog down long before that.

I don’t think I need to go on?

This is the real point: Anyone conducting a Google search for “Top Sales Blogs” is going to find Invesp – and given all the mis-information, could well make incorrect decisions about you, me, our blogs, our visitor numbers and even our standing in the “blogosphere” – is that fair?

I have written eight times in the past six months to Invesp and asked them to remove my listing – so far no response.

They are potentially damaging my business so it is now time to go legal.


Next Weekend: “Let’s Expose the LinkedIn Lurkers and the Internet Trolls”




  1. says

    I think you right to take this further, Jonathan!

    In an age when people use the internet and the information that they find there as part of their decision making process, any company who claims to have the definitive scoring on Top anything better be able to prove the statistical model used to create said list. I looked at the rest of the so-called top blogs, and it is clear that something is very wrong with how this company is compiling data. The fact that they will not respond is suspect in and of itself.

    Keep us posted on what happens next!

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