Ready to Emerge From Your Comfort Zone?


Having shivered under the dark clouds of financial uncertainty for so long, there was no incentive to leave our comfort zones, and go off in search of greater security. Now with the first shoots of economic recovery appearing, it is time to emerge and really challenge our lot.

I often quote this and today it is particularly apt in the context of this post:

“Prince Rabadash’s army lay close behind them, Anvard ahead. If they did not reach Anvard before Rabadash and his horde, their journey, their entire lives, would have been wasted. The horses, Bree and Hwin (both of whom could, of course, talk) galloped. Certainly both horses were doing, if not all they could, all they thought they could do; which is not quite the same thing. But a lion appeared out of nowhere and with the spur of terror; Bree now discovered that he had not really been going as fast, not quite as fast, as he could.“

This extract is of course taken from “The Chronicles of Narnia” that fount of a million, simple and usually overlooked truths, and it illustrates perfectly what it takes for some of us to be steered out of our comfort zone.

Perhaps of all the temptations we meet in life, money, power, sex, alcohol, drugs and fame, the subtlest of all is the comfort zone, that invitation to settle for less; to go for content when the stresses of over-achievement beckon.

The way that takes you out of the comfort zone is the route less travelled by. Most of us when we come to that place where the two paths divide prefer the one that leads to safety, to warmth and to comfort.

Both in sport and in business, I have witnessed countless companies, friends, colleagues and team mates that underachieved, despite having far superior skills and talents when compared to others who have made it to the top.

The reasons have always been the same – fear of leaving their comfort zone and entering into the unknown, the land potentially of failure and rejection.

However, I believe there is another way to motivate individuals and coax them out and it relies on one simple fact; most people do not know what they want from life. Certainly, the majority working in a commercial field will say they crave success but without understanding what success means for them.

Of course, describing success is difficult, because it will be different for all of us. The definition I prefer is ‘The achievement of a worthwhile goal’ which I borrowed from Earl Nightingale.

My experience is that you cannot have everything you want, but you can have anything you really want – you just have to know what it is, and then be prepared to make the necessary sacrifices to bring about its happening.

Success isn’t easily achieved – if it were, we would all be successful. One of the first actions I always perform with my clients and students is to prompt them to identify what success will means for them by working with me. Once we have done that, we are able to set objectives, design a strategy and formulate critical success factors, so we are able to benchmark our achievements together.

No goals = No Success!


News: Congratulations to Richard F. Lubin for writing last week’s “Top Sales Article of the Week” over at Top Sales World.

We are introducing a new competition this week – “Top Sales Blog Post” and we will issue the first results next Monday. But do be sure to get across to Top Sales World ever day and enjoy all the brand new resources

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