The â€˜Book of Listsâ€™ published every year in America (my apologies if you live in America, you already know that!) has accumulated and ranked a dazzling assortment of fascinating topics.
Amongst them is the list of â€˜mankindâ€™s worst fearsâ€™
Do you think that â€˜deathâ€™ is our greatest fear? – No thatâ€™s tied for sixth place with â€˜sicknessâ€™
In fifth place is our fear of â€˜deep waterâ€™
In fourth place comes our fear of â€˜financial problemsâ€™
In third, our fear of â€˜insects and bugsâ€™
In second place is our fear of â€˜heightsâ€™
So what do you think ranks as our worst fear?
It is in fact the prospect of having to stand up in front of an audience and make a speech or give a presentation.
Interestingly, the most common problem among inexperienced presenters is the â€˜fear of fearâ€™ The feeling that they will be unable to overcome this nervousness. This fear is normally multiplied by the number of people they are talking to.
The Value of Nerves:
However, the adoption of certain basic principles will help to control nerves.
You will note that I say â€˜controlâ€™ rather than eradicate – which leads to the first of these principles.
â€¢ Feeling nervous before and at the start of any presentation is not only natural, it is necessary. Without that keyed-up feeling, the adrenaline will not flow in the presenter and therefore the presentation will be flat and unexciting.
â€¢ Remember that of the three key elements in any presentation -i.e. the audience, the content & the presenter, – the presenter is the least important.
â€¢ Also remember that you are not alone. Nearly every great orator, whether they are a politician, an actor, an evangelist or a great sales person, feels the same nervousness that you feel. (Indeed, many of them feel it worse)
In nearly every case the audience is on your side.
â€¢ The biggest fear is probably of â€˜drying -upâ€™ you will not do this if you are properly prepared with a good set of notes. If you are lost for a word, donâ€™t worry, it will either come to you or the audience will supply it.
â€¢ Just before you are due to start, sit down in a chair and take two or three deep breaths.
â€¢ Make sure you have â€˜warmed-upâ€™ your voice before rising to speak.
â€¢ Be appropriately dressed for the occasion – smart attire adds to you confidence.
â€¢ When you stand up, â€˜stand-tallâ€™ with feel slightly apart and well-grounded on the floor.
â€¢ Donâ€™t fidget – relax.
Remember the only way to learn how to have full control of nerves is to practice making presentations whenever and however possible.
There are of course, a number of key elements within a professional presentation, for example: Planning and preparation, structure, verbal delivery, physical delivery, the use of visual aids and the management of the question and answer session. Each element is important and each needs to be planned thoroughly.
Many people – and I am not one of them – believe that as selling moves “indoors” and face to face selling is on the decrease, presentation skills will become irrelevant, even extinct. This thinking is sheer folly. Online presentation skills will still be incredibly important – essential even.
Good luck with getting those butterflies to fly in formation!
If you really want to improve your skills in this area, I have written a handy eBook called “How to Plan, Prepare and Deliver a Successful Presentation” If you email me at jf@jonathanfarrington, I will send you a free copy.
News: Hope you enjoyed this month’s Top Sales mag – you haven’t read it yet? Then hurry across and download now!
It’s been a really good week, and I have particularly beenÂ focusing on forming the Top Sales Academy faculty – I think you will be impressed. What a wonderful “band of brothers” all committed to giving something back. I will be announcing all of the details, including the curriculum very shortly.
Have a great w/e – oh, and there will be an excellent guest post here for you, should you get bored -Â JF