Guest Post by Jeffrey Gitomer: Time is on your side, as long as you understand it


Good chum and colleague, Jeffrey Gitomer is standing in for me today, with this “timely” piece of advice ……(I am back tomorrow)

“Time is money.” You’ve heard that expression a thousand times or more. And as many times as you’ve heard it, you have universally ignored it.

Every year I get thousands of requests for a course in “time management.” And every year I give the same answer: Why are you asking ME what to do with YOUR time? Don’t you KNOW what to do?

Is it time management or wasted time?
Is it time management or procrastination?
Is it time management or lack of productivity?
Is it time management or lack of achievement?
Is it time management or poor time choices?
You tell me. I’m concentrating on my time challenges, not yours.

I love the expressions that have been created over the years…

Just in time.
Save time.
No time like the present.
There was a time when.
Time commitment.
Time management.
And a ton of other irrelevant jargon.

So if time is money, as suggested earlier, what are you doing with yours? Are you spending it, or investing it? And how are your time investments working for you? Are you frustrated because there are “not enough hours in the day”? I am.

Spending time or investing time is a CHOICE. Here are some examples of choices – see which ones apply to you:
• Spend watching TV – invest reading a book
• Spend drinking in a bar – invest writing or preparing for a sales call
• Spend reading a newspaper about the local news – invest talking to your kids

NOTE: Invested time with your family pays the best dividend: Love.

Is it time management? NO! It’s time allocation. It’s how you choose to use your time RIGHT NOW. How are you spending or investing your 16-18 hours a day?


Gitomer Defined (git-o-mer) n. 1. a creative, on-the-edge, writer and speaker whose expertise on sales, customer loyalty, and personal development is world renowned. 2. known for presentations, seminars and keynote addresses that are funny, insightful, and in your face. 3. real world. 4. off the wall. 5. on the money. 6. gives audiences information they can take out in the street one minute after the seminar is over and turn it into money. See also: salesman.   You need to read more here



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