Becoming a strategic and consultative Sales Superstar requires significant changes in your â€œworld viewâ€â€”how you think about yourself, and how you think about your relationships with key stakeholders. You are faced with new ways of thinking, many of which directly challenge what you have been taught and believe.
When faced with significant innovations in thinking, we tend initially to find ourselves in one of the following three characterizations:
The â€œAuthoritative Criticâ€
The â€œAuthoritative Expertâ€
The â€œEnthusiastic Apprenticeâ€
We can think about these three characters as being on a spectrum that runs from outright rejection to eager acceptance. As we take a brief look at each of these, allow yourself to wonder where on the spectrum you fall in your process of becoming a Sales Superstar.
The Authoritative Critic
This individual quickly dismisses new ways of thinking, outright rejecting them as ridiculous, foolish and unwise. What is this individualâ€™s motivation?
Motivation of the Authoritative Critic? Fear of change, of loss.
The Authoritative Expert
This individual is one who typically responds to the introduction of innovative ideas by rejecting the reality that the ideas are indeed innovative. This individual is typically thinking â€œWhatâ€™s the big deal? Iâ€™ve always done it this way.â€
What is this individualâ€™s motivation? Fear of losing face, of appearing inadequate.
The Enthusiastic Apprentice
This individual is excited by innovative thinking and is eager to learn. He/she may not understand or totally embrace the innovative concepts, but they are excited about the possibilities that well-informed change may bring about.
What is this individualâ€™s motivation? It is hunger for knowledge and excitement about the possibilities that may come with new knowledge.
The nature of change is dynamic. As much as we might like to believe that change is linear, the truth is that deep transformative change develops in a spiral pattern. As you reviewed the above characteristics, you may have seen parts of yourself in each description.
Knowledge is the power. The more aware you can become of your own process of â€œspiralingâ€ through the process of change, the more conscious and intentional you can be about choosing change, choosing growth, and choosing to become a Sales Superstar.
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