Guest Post: Top Tip for Finishing the Year Strongly


Our top tip for finishing the quarter strongly is to get inside – really inside – your pipeline.

Concentrate 80% of your time on identifying and working on those opportunities that you know can close – be rigorous; be brutal and be realistic!

There are two escalating pressures in today’s marketplace that are creating a need for a more disciplined approach towards sales opportunities:

  • The need to be more specialized and individualized in dealing with clients because we can no longer afford to treat all situations in the same way.
  • The reality of competition – Often to increase market share, you must do so at the direct expense of the competition. The competitive intensity of the sales environment is escalating with the globalization of the economy.

These are the main “drivers” behind the demand that organizations adopt methodologies and processes to manage these issues.
By utilizing a rigorous and formal opportunity assessment, we are aiming to achieve two sets of objectives:

Business Objectives

  • Determine which sales opportunities should be pursued at the direct expense of others
  • Given resource limitations, decide where and on what basis resource should be allocated to a sales opportunity
  • Determine whether our company is over-investing or under-investing in a sales opportunity
  • Enhance forecast accuracy
  • Use “proven” criteria to reduce the cost of sales

Sales Objectives

  • Identify, quantify and categorize opportunity assessment criteria
  • Increase “Hit-Rate” (Win – Loss ratios) by avoiding unsuitable business
  • Discover where we and our competition stand with a customer
  • Gain a complete and accurate view of a sales situation prior to writing a sales plan to win
  • Calculate the probability of winning or losing a deal early in the sales process

All sales professionals claim to be permanently time constrained – we always have limited time and resources with which to achieve our targets. Therefore we can be involved in only so many accounts or sales situations before we begin to lose our ability to manage what is taking place. At that point, we lose control and the competition takes control.

We can only control and manage what we understand and that is the real value of continuous and rigorous assessment of our pipelines.

And this is where Membrain come in – ask yourself these questions …

Seeing the same deals week after week without any visible progress?

Are closing dates moved forward all the time?

Uncertainty on when or if deals will close, producing inaccurate forecasts?

Do you have a pipeline that despite being big gives lower than expected sales, and not enough to reach quota?

Is the team uncomfortable and unwilling to walk away from unlikely or unprofitable deals?

Membrain is Pipeline Management for Complex B2B Sales

Membrain creates a visual overview of all your opportunities based on your own sales process and ensures an active pipeline.

Check out Membrain today – What are you waiting for?


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