Nov 24 2012
Sales force automation, mobile CRM and mobile workforce management tools have become standard issue for the mobile workforce in recent years; now, tools that give management instant access to the details of these field activities in a way that is meaningful and actionable in the moment are emerging, and enabling field organizations to become hyper-efficient.
Field sales reps have a reputation for being early adopters of technology that will make them more productive. They know that the more efficient they can be in communicating with prospects, the more productive they will be at advancing the sales cycle. This desire to be connected, and the availability of powerful Smartphones connected over fast wireless networks has laid the groundwork for a rapidly emerging trend in sales management; a fundamental shift to in the moment management of agile field forces powered by real-time, location based activity streams.
There exists both expectation and desire for field reps to conduct their day to day business using modern mobile technologies. There is a new breed of sales tools emerging that leverages massive advances in mobile technologies to convert these expectations and desires into hyper-efficient sales.
The Psyche of the Great Sales Rep
Great Sales Reps are, by definition self-directed, independent decision makers with strong personalities. They can assimilate a situation, determine a course of action, and act. They are able to move quickly from one opportunity to the next, and strive to make their work process as efficient as possible. Great sales reps never short change their customers when it comes to personal interactions, and keep the administration of the sales process ‘behind the curtain’.
These independent spirits and ability to self-motivate are in direct conflict with managements desire to harness great reps’ energy, and to direct and duplicate their success.
These factors all contribute to the need to provide sales reps with light-weight, non-intrusive tools that allow them to capture and report details of their sales activities ‘in the moment’, and at the same time provide visibility to sales management.
The latest generation of mobile sales tools delivers these capabilities.
Ubiquitous Mobile Access
The explosion of capabilities delivered by mobile technology has put massive power in the hands of field sales organizations. The current baseline Smartphones have as much processing power as desktop and laptop computers of a few years ago, setting a solid foundation for the features that the most efficient and agile sales organizations demand.
SmartPhones all include GPS receivers, which can be accessed by the applications running on the phone. The user doesn’t have to interact with the; the application can do it on their behalf, reporting the exact time and location of every activity throughout the day.
This kind of data gives managers exactly what they need to make sure that territories are being covered appropriately, and that reps are being as efficient as possible as they work in the field.
Forms on the Fly
Every organization is interested in collecting data that is unique to their business. Best in class mobile workforce management solutions provide customizable forms that can be defined and managed by field managers ‘on the fly’.
Mobile forms enable organizations to quickly gain insights about customer satisfaction, competitive activities, complaints (which become instantly actionable by management), and customer demographic data.
Ubiquitous wireless connectivity for reps in the field creates the opportunity for communication in many forms, from conversations attached to specific activities, to announcements broadcast to the entire team. The current state of the art in mobile workforce management enables managers to review incoming data in real time, and comment on the activities ‘in the moment’. Managers can both coach their team, and develop a more complete picture of what is happening in the field through these enhanced communications channels.
The most current mobile phones have incredibly high resolution displays, very powerful speakers, processors that can manage smooth video display and are connected on high bandwidth networks. All of these things make mobile devices well suited for sharing extremely rich marketing and productivity enabling content.
Companies go to great expense to create rich content, but it is often out of the reach of reps when they are in the throes of selling; when they need it most. By giving access to web based rich media, sales management empowers its reps to add power and credibility to conversations with customers, and can better inform and train those reps with more effective tools.
Productivity Enabled Integration
As mobile phones and tablets have evolved, they have transformed from clunky devices used for making phone calls, to powerful and elegant mobile computers that enable reps to dial the phone from within their sales automation tool, read text messages attached to activity reports and update their calendar from within a call report.
The integration of productivity tools that have evolved on mobile platforms into the new generation of sales and merchandising automation solutions is a key driver of efficiency for well managed field organizations.
The new paradigm in field management has arrived. Reps expect to have access to extreme productivity tools, managers hold their reps accountable, and expect to be able to have real time, actionable knowledge about activity in the field. Organizations can understand and react instantly to new information as it is being developed. Managers can remotely coach their reps by keeping their fingers on the pulse of field activities, and leveraging in-app communication channels.
This level of agile field management and responsiveness is now a reality due to the explosive growth in mobile capabilities; capabilities being leveraged by only the most innovative field sales automation and retail merchandising management solution providers.
Matthew Brogie is GM North America for Salespod, Inc., Prior to joining the Salespod team, Mat founded MobilityCIO, a Boston based consulting firm focused on developing Enterprise Mobile strategies. Mat has lead the design and implementation efforts for global scale Mobility projects at several fortune 500 companies.
About Salespod Inc.
Salespod is a real time, task focused sales tool. It actually serves reps rather than the other way around. Salespod provides real time information to its users: field sales representatives and retail merchandisers. It boosts sales productivity in the same way real time (just-in-time) manufacturing boosts production capacity. You can discover Salespod HERE