I find it quite extraordinary that the original Top Sales Experts team was formed almost six years ago, and I think that is ample evidence – if we needed any – that time really does fly when you are having fun!

In 2011 over at Top Sales World, we discontinued the monthly roundtables and also the weekly Masterclasses, but that doesn’t mean that we cannot resurrect them if and when the time is right.

We added a number of new resources, including the daily tips, monthly white-papers, twice-weekly interviews and of course the monthly magazine, which has proved to be so popular.

We also welcomed Colleen Stanley, Andrea Waltz, Anthony Iannarino, John Doerr and Mike Schultz, who are all already making valuable contributions.

Our policy of admitting just four new team members every year will continue and I can confirm that we already have our first “newbie” of 2012 – Trish Bertuzzi of The Bridge Group Inc., joins us in January.

The three initiatives which come under the “Top Sales” brand – Top Sales World, Top Sales Management and Top Sales Awards - are now well established, and my thinking at the moment is that we will simply consolidate in 2012, and look to increase “market share”

Rather than seek to continually add new resources, we will work on upgrading what we already have: For example, my “co-editor” of the magazine, Linda Richardson, has a number of exciting ideas to improve both content and design, and we will be implementing these from January.

Our ongoing success relies on three primary factors:
● The generosity and support of our sponsors, who have been absolutely brilliant to work with.
● The co-operation of our strategic partners, who have also been magnificent.
● The loyalty of our visitors, who return regularly in ever-increasing numbers.

Finally, let me re-confirm the key objective of all three of our projects, and that is to offer free resources – of the highest quality – in order to continually raise the bar within this wonderful industry of ours.

Top Sales World, is a venue for time-strapped frontline sales professionals, eager to become the best they possibly can be. At a time when training spend is being cut remorselessly by shareholders who only see it as a cost on the balance sheet, we offer the opportunity for ongoing self-development and improvement.

Top Sales Management aims to address the requirements of a section of our community that is badly in need of support, coaching and mentoring. This vital function is pivotal in determining the success or failure of every sales team, and we aim to provide the resources necessary to increase both the quality and the excellence of sales leaders everywhere.

Top Sales & Marketing Awards is now established as an annual event, which recognizes the “best of the best.” It is our opportunity to reward excellence, whilst providing some much needed end of year excitement, and dare I say light relief.

So, my thanks to the Top Sales Experts team for their tremendous support for my “crusade” Thanks also to everyone involved with the Top Sales & Marketing event this year; to our sponsors; to my brilliant team – and yes, I should say that more often! – and finally to you, our visitors, we really do appreciate you.

Next year, my main focus will be on the launch and development of JFA – Jonathan Farrington & Associates - a global consultancy – but more about that in January.

Please look out for my New Year message on January 1st. In the meantime …..

Onwards, and always upwards!

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