Aug 23 2011
What Exactly Defines a “Sales Winner?”
This is a question that I am asked so often, and my response is always the same …. I describe the “Running Away” personality and the “Running Towards” personality
The “running away” person is awoken by his alarm clock and he immediately hits the “snooze” button. Ten minutes later, the buzzer goes off again. “Just ten more minutes” he says to himself, “I won’t go for a run today” and he again activates his friend, Mr. Snooze. This happens three more times and each time he determines that he will skip a vital activity in order to enjoy a few more minutes slumber – he has already decided to skip breakfast and he will shave in the car on the way to the office. Finally, a full hour after his first alarm call, he leaps out of bed, the image of his boss standing outside his office door, purple with rage at his continual poor time keeping is just too horrible to contemplate and it acts as his spur.
So what actually happened here? Well, if we apply Pareto’s Principle (the 80/20 rule) we identify that approximately 80% of the world’s population fall into the “running away” category. That is to say that they do things not because they planned to do them or that they want to do them but rather that they fear the consequences of not doing them. They drift through life, as I have said often enough before, like “rudderless boats” completely at the mercy of the currents. They never go beyond the first few stages of Maslow’s “Hierarchy Of Needs” and certainly “self-fulfillment” is completely out of reach for them because they either lack the courage, or the commitment required, or quite simply they lack the energy. After all, it is nice and cozy in the comfort zone isn’t it?
As someone famously once said: “Some people make things happen whilst others just stand and watch what happens” My take on that is: “A few people make things happen, others just watch what happens, but the vast majority wonder what the heck happened!” (But “heck” is not the word I usually use!”) The “running away” mindset falls into the last category.
Let’s look at the other side of the coin, let’s see how a “running towards” personality handles their relationship with their alarm clock.
To begin with, our “running towards” person has invested some of their time the previous evening preparing for the next day: The suit has been pressed, shoes cleaned, notes prepared for those important meetings, in fact all of the next day’s objectives have been thoroughly rehearsed mentally and planned for.
When the alarm clock goes off, our “running towards” typically awakes refreshed and completes their final preparations for the day. They have plenty of time for exercising, for bathing, and to eat a proper breakfast with their family – they are in control. They arrive at the office before most of their colleagues,(80% of whom arrive at 8.55 am – just in time, because they fear the consequences of being late!) so that they can respond to e-mails and attend to essential administrative tasks which would otherwise take up valuable “business time”. Life for these people appears effortless, relatively stress free, because they have made it that way, they are busy working at self-fulfillment as they have no need to worry about shelter, security and the like.
These people are ”Winners”
News: I do hope you are enjoying the superb daily sales tips over at Top Sales World - they are succinct, bite-sized chunks of wisdom from some of the leading sales experts on the planet.
You should also enjoy the Top Sales Hardtalk interviews, which I conduct every Monday, Wednesday and Friday: Today, Dr Tony Alessandra identifies a common blind-spot which most sales professionals have – HERE



















Interesting article, it’s funny how the small, fundamental things often make such a difference to our lifestyles and success.
[...] believes that it’s simply a state of mind. Sales winners are typically go-getters, he writes in a recent post. They make things happen, and not because they have to, but because they want to. This internal [...]
love this article
Some people make things happen whilst others just stand and watch what happens”
that is so true
Hi Mike,
Thanks for commenting!
You forgot “but most wonder what the xxxx happened!”
Best
Jonathan