Yes, I realize that you are supposed to be still in mourning after I announced the retirement of this blog, but I am getting restless and not sure I can sit around waiting for my new blog, over at www.jonathanfarrington.com to be launched - so I might just post occasionally here in the interim - if I have something interesting to say!

This week, One Source/ iSell officially launched in the UK, and I have to tell you that it was the best product launch I have witnessed for many years!

The organization was faultless – thanks to Lena Stuart and her team; the venue was superb; the place was packed; the speakers were on top form – so all in all, an absolutely delightful experience, and everyone at One Source/iSell should be very, very proud.

Obviously the solution itself was the star of the show, as witnessed by the amount of interest and number of questions following Phil Garlick’s (President, One Source) overview, but the guest speakers - Craig Elias, Nick Hewer (The Apprentice) and I were honored to play our part.

So congratulations to Phil and Colleen Honan in particular - fantastic job guys!

Here is the official press release …..

“Infogroup, the leading provider of targeted high-value sales and marketing data, global research, market intelligence and innovative digital engagement solutions, today announced  the UK launch of OneSource iSell, the  award-winning SaaS-based sales intelligence solution. iSell transforms the selling process by creating a customised prospecting environment and delivering best-in-class account and contact information.  This innovative sales tool identifies sales triggers that alert sales professionals when to call and what to discuss, as well as empowers relationship networking with LinkedIn integration.

“We developed iSell UK so that sales professionals can spend more time increasing their sales and building customer loyalty, rather than sifting through static information from multiple websites,” said Colleen Honan, Senior Vice President, Global Sales & Services for Infogroup’s OneSource division. “We put our major focus on making iSell UK easy-to-use, with personalisation capabilities as well as the best possible content to uncover and unlock opportunities for sales to connect and engage with their most valuable audiences.”

OneSource iSell UK is powered by OneSource’s LiveContent Platform, which combines information from more than 50 premium content suppliers and thousands of information feeds including social media sources such as LinkedIn. This allows iSell to go beyond simply aggregating information; it selects the most accurate data from each source so sales professional get the best content fused into a single record. As a result, an iSell UK contact profile can combine a biography from Infogroup with an email address from another service and a photo from a corporate website.

“The rise of social networks, blogs, and web media creates a challenge for sales professionals. On the one hand these can offer some useful nuggets for sales prospecting.  But on the other, it can take a lot of searching and mining to find the right information.  Customers and prospects expect salespeople to do their homework so it is critical to find a way to search these sources efficiently. The goal is to be effective with their client-facing time, and sell more.  iSell UK allows you to do just that.” said Elizabeth Vanneste, CMO of Miller Heiman, the leading sales performance company.

“iSell UK empowers sales professionals with information that helps them engage in compelling and relevant conversations with decision makers during the crucial first few moments of a prospecting call,” said Craig Elias, Creator of Trigger Event Selling™. “Decision makers are up to 8 times more likely to buy when they experience a trigger event that allows them the time or money to make the purchase. That is the value iSell’s trigger events bring to sales professionals. ”

Recently, iSell was named the 2010 Top Sales 2.0 Solution by Top Sales World, an international online community dedicated exclusively to the profession of sales.

iSell UK continues Infogroup’s commitment to leveraging platform technology to create innovative products for marketing and sales professional.  Infogroup’s focus on new products and services are designed to continually improve client effectiveness.

About OneSource Information Services, Inc.
OneSource, an Infogroup company, delivers business and sales intelligence on millions of companies and executives worldwide – optimising clients’ sales and marketing efforts and assisting with business-to-business research activities. The OneSource LiveContent™ platform combines content from over 50 world-class suppliers and thousands of information sources, providing unparalleled data accuracy and depth, delivered through the Web, CRM integrations, and information portals. OneSource has offices in North America, Europe, Australia, and Asia. For more information, please visit www.onesource.com.

About Infogroup
Infogroup helps companies increase sales and customer loyalty through our high value data, market intelligence and innovative digital solutions.  We uncover and unlock revenue growth by enabling our clients – from local businesses to Fortune 100 companies – to connect and engage with their most valuable audiences millions of times each day.  Infogroup data powers the top 5 internet search engines and 90% of the GPS systems in North America.  Infogroup is also the exclusive provider of the CNN/Opinion Research Corporation Poll.  For more information, please visit www.infogroup.com.

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