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Apr 29 2011

There Is No Failure, Only Feedback – Right?

Published by Jonathan Farrington at 1:22 am under General

Of course there is failure. If you take a driving test or an exam, you either pass or fail. 

Salespeople will either succeed in achieving their monthly sales targets or fail to meet them.

The key is how you perceive ‘failure’.

Every failure can be looked at as a learning opportunity that is beautifully epitomised by Thomas Edison, the inventor of the light bulb. Despite more than 10,000 failures, he stood by his dream until he made it a physical reality. He said that every discarded idea took him one-step closer towards finding the idea that would work.

One of the most powerful self-coaching questions sales people can ask is, “What will I do differently next time?” or “What can I learn from this?”

Salespeople who make mistakes and learn from those mistakes have a tendency to do better than salespeople who are scared to fail. Therefore if you can see that when you don’t achieve your targets you have an opportunity to learn, because you have been given great feedback on what not to do next month.

Accepting 100% responsibility creates transformation.

Every action you take creates a reaction that is based on the formula of cause and effect. Everything that happens is the effect of an underlying cause.

Most people spend their lives operating at effect….”It’s not my fault I always end up in bad relationships.” “Life’s so unfair, things always happen to me.” “We’re in a recession, that’s why I haven’t achieved target.” “If I could only match our competitor’s prices, I’d win more deals.”

True personal power can be achieved when an individual accepts 100% responsibility for what they create in their lives.

To put it another way, you get one of two things; the result or outcome you want or the reasons why you did not (you may recognize these as ‘excuses’!)

The more you focus on the reasons (excuses) and blame circumstances beyond your control, you push away your personal power.

Therefore, if you believe that you are in control of the situations that life ‘appears’ to throw at you, then you are in control of your thinking and emotions, and therefore in control of your own life.

This belief has given thousands of salespeople the determination to break through so many barriers and overcome countless challenges when at times it was tempting to wallow in self-pity.

If something good or bad happens, ask yourself, “How did I create that?”

This question enables you to tap into your brain’s infinite potential and it will give you all the answers you need.

If you are prepared to commit 100% to taking responsibility, the results can be extraordinary.

News: We now have a ten day countdown to the most ambitious, and hopefully, the most significant online sales event ever. If you have been hiding away in a Tibetan monastery for the past two weeks, it is highly probable you will have no idea what I am talking about. If you haven’t been hiding away in a Tibetan monastery for the past two weeks, and still have no idea what I am talking about, be very embarrassed!!!

May I ask both groups to make your way over to the 2011 Sales & Marketing Success Conference  in aid of the Japanese Disaster Fund, as quickly as you can please – no dawdling, places are limited.

Thank you!

4 responses so far

4 Responses to “There Is No Failure, Only Feedback – Right?”

  1. Elizabeth Krauson 05 May 2011 at 3:43 pm

    Love this. Not only salespeople, but most people limit their thinking to “effect” thinking. It relieves them of the responsibility to take action and take risks; and yet by doing so, they are putting themselves at the greatest level of risk by stating that they are totally vulnerable to what good or bad comes their way as a result of the work of others.

    Elizabeth – http://www.12monthsofmarketing.net
    Author, 12 Months of Marketing

  2. Jonathan Farringtonon 10 May 2011 at 12:22 pm

    Absolutely Elizabeth!

    Thank you

    Jonathan

  3. [...] Jonathan Farrington explains it like this: [...]

  4. “How Did I Create That?” | GPNon 15 Feb 2012 at 1:44 am

    [...] Jonathan Farrington explains it like this: [...]

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