To some, networking means simply meeting or calling someone new for what might be a one-off discussion or event. In this limited sense, networking is only a trading relationship in which two parties seek to discover whether they have anything of mutual interest to talk about. They either make some sort of exchange or quickly move on. This makes networking a highly ‘transactional’ subject, much like buying and selling or negotiating with someone.

My view is very different, because I believe that networking has a much wider definition, now that we can enjoy the power of all the “Social Media” sites. In fact, it can be a major social and life skill to be used in both a business/organizational and personal setting.

Network and Relationship Building

The ‘relationship building’ aspect of networking is a long-term commitment to knowing more about yourself and others and what you may be able to do together that you couldn’t do (or couldn’t do as well) alone.

The reality is that anyone can systematically adopt effective networking as an individual strategy. It can play a key part in linking you with a wider range of people who can help you to achieve more – whatever ‘more’ means for you.

The Benefits of Networking

The benefits of effective networking are many. For example:

• It is the most cost effective marketing tool available

• Networking referrals will typically generate 80% more results than a cold call

• 70 – 80% of all jobs are found through networking

• Every person you meet has 200 – 250 people with whom they connect who can potentially assist you

Oh, and anyone that you might want to meet or contact in the world is only five to six people contacts away from you.

As if these reasons were not enough, a healthy and active link to a network is a vast resource available to every individual at a low personal cost. It can help you to achieve a range of goals that otherwise might be too hard or out of reach.

A key point to understand is that networking is achieved at low personal cost not no personal cost. I am not suggesting that networking is a quick fix or fad idea that can be easily adopted to make things better for a while. However, it can provide immediate results for those prepared to invest their time and energy.

The Concept of Networking

Many of the definitions of networking highlighted in the next paragraph may surprise some people, in as much as they suggest that networking is an altruistic activity involving giving and sharing, rather than taking.

In Summary – Networking Definitions

• A power that comes from a spirit of giving and sharing

• A willingness to honour ourselves, our relationship and our connections with the universal flow

• A way of sending out into the system what we have and what we know, and having it return to re-calculate continually through the network

• An organized way of creating links from people we know to people they know for a specific purpose

• Giving, contributing to and supporting others without keeping score

• People caring about people

• Fostering self-help, and the exchange of information; seeking to change society and work life and to share resources

• Ensuring the right to ask a favor without hooks

It works for me!

PS: Want some really hot news?

Yes please Jonathan, JF, Mr. Farrington, I hear you respond, almost breathless in anticipation .. ok then:

The inaugral “Annual Top Sales Awards” ceremony takes place online on December 16th!

There are ten categories, including: “2010 Top Sales Personality”; “2010 Top Sales Blog”; “2010 Top Social Media Site”; “2010 Top Sales Resource Site”; “2010 Top Sales Star”; “2010 Top Sales Book”; “2010 Top Sales Tool” … I think you get the picture?

We will also be creating a “Top Sales Hall Of Fame” and inducting the first six “sales legends”

You will have the opportunity to vote in many of the categories, and we anticipate having full details available in around two weeks.(Note to technical team – I have committed you!)

Gerhard Gschwandtner of Personal Selling Power and I will be hosting the event, and we will be welcoming a glittering array of guests – anyone who is anyone in the sales space!

As you will anticipate, numbers are going to be limited, but I will have 100 FREE places to give away during early December  ……. more soon

PPS: Have you been around the “World” lately? You know it changes every day!

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