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May 28 2010

Setting Sales Goals Can Leverage Success

Published by Jonathan Farrington at 9:16 am under General

sales chart

 

“Man is a goal-seeking animal. His life only has meaning if he is reaching out and striving for his goals.” – Aristotle

One of the single-most important skills that a salesperson can possess is to set goals that are so well-defined and so compelling that they become embedded deep into the unconscious mind, consequently acting as a powerful force that drives motivation and behavior. If you lack clarity about why you are doing the job that you do, your sense of purpose will most certainly become diluted.

The art of achieving whatever you want is to have a clear picture of your goal in your mind. You’ve probably heard this so many times before that the power of this one thing may have escaped you.

According to Prentice Mulford, “Every thought of yours is a real thing — a force.”

To put it another way, thoughts become things.

We are all connected to each other and the universe through our energy that ebbs and flows constantly. In fact, we are like a powerful electromagnetic transmitter, where our thoughts vibrate at a certain frequency and attract to us that which we are thinking. In his bestselling book, Think and Grow Rich, Napoleon Hill states, “The ‘subconscious’ mind proceeds to translate that impulse into its physical equivalent.”

Yet the mistake made by many salespeople is that they don’t think about what they want; they think about what they don’t want.

The human mind is unable to deal with negations, such as, “I don’t want to miss target,” or, “This prospect will always go for the cheapest price.”

In these examples, your unconscious mind will create “miss target” and “prospects who only buy from the companies who offer the cheapest prices.”

If you are asked not to think of a blue tree, then your mind has already started thinking of a blue tree!

The clearer people are about their goals, the more leverage they create because they start to attract them at an unconscious level. This means that having a picture of their goal and imagining how they will feel achieving their goal can be extremely powerful.

Having goals and well-formed outcomes will stretch and develop your ability, keeping you challenged and motivated – and that is a wonderful place to be.

 

News: Tomorrow, I intend to introduce you to a company who have raised the bar when it comes to excellent customer service, and we can all learn so much from them.

18 responses so far

18 Responses to “Setting Sales Goals Can Leverage Success”

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