I think “post selling” is something that most sales people “intend” to do most of the time but, get distracted with the next big deal. It difficult to make those little follow ups to check on the customer’s satisfaction a priority.

I’ve always thought – what a great way to start the day? Call your recent customers to see how things are progressing. Most often they’ll share stories about how the like what they’ve purchased which can be useful in other conversations and they just might come through with a referral.