Having shivered under the dark clouds of financial uncertainty for so long, there was no incentive to leave our comfort zones, and go off in search of greater security. But with the first shoots of economic recovery now appearing, it is time to emerge and really challenge our lot.

I often quote this:

“Prince Rabadash’s army lay close behind them, Anvard ahead. If they did not reach Anvard before Rabadash and his horde, their journey, their entire lives, would have been wasted. The horses, Bree and Hwin (both of whom could, of course, talk) galloped. Certainly both horses were doing, if not all they could, all they thought they could do; which is not quite the same thing. But a lion appeared out of nowhere and with the spur of terror; Bree now discovered that he had not really been going as fast, not quite as fast, as he could.“

This extract is of course taken from “The Chronicles of Narnia”, that fount of a million, simple and usually overlooked truths, and it illustrates perfectly what it takes for some of us to be steered out of our comfort zone.

Perhaps of all the temptations we meet in life, money, power, sex, alcohol, drugs and fame, the subtlest of all is the comfort zone, that invitation to settle for less, to go for content when the stresses of over achievement beckon.

The way that takes you out of the comfort zone is the route less travelled by. Most of us when we come to that place where the two paths divide prefer the one that leads to safety, to warmth and to comfort.

Both in sport and in business, I have witnessed countless companies, friends, colleagues and team mates that underachieved, despite having far superior skills and talents when compared to others who have made it to the top.

The reasons have always been the same, fear of leaving the comfort zone and entering into the unknown, the land potentially of failure and rejection.

However, I believe there is another way to motivate individuals and coax them out and it relies on one simple fact; most people do not know what they want from life. Certainly, the majority working in a commercial field will say they crave success but without understanding what success means for them.

Of course, describing success is difficult, because it will be different for all of us. The definition I prefer is ‘The achievement of a worthwhile goal’

My experience is that you cannot have everything you want, but you can have anything you really want – you just have to know what it is.

Today’s News: Word just in about Lori Richardson’s “50-50-50-50 Tour”

So What’s the “Fabulous 50-50-50-50″ Project Anyway?

“There have been a lot of hints and some discussion from strategic partners, sponsors, potential sponsors, and friends about what is launching on January 1st. Here is the “low-down” as they say….

It’s clear that small business owners are looking, struggling, really – to grow sales, revenues, and profits. Some of us did OK, or even very well. Many did not. It hit me at the end of summer that some more focused efforts should be made to help small town, and big city, North American business owners grow their businesses. When small business grows locally, then communities are better off, and we all give more to non-profits. It is a huge win to help small businesses grow.

On January 1, I’ll be launching a 50 city book event tour – to talk about sales ……Read more

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