Nov 12 2009
Motivation Is……

Motivation is a dynamic state that results in the desire, directional intensity and persistence of behaviour to achieve a long or short- term goal. Without motivation our sales performance, and consequently our results can be severely impaired. When we are feeling motivated, we light up our performance like a Christmas Tree, and equally, when we feel de-motivated, everything seems to be much harder work.
As sales people, if we continually look to find motivation from outside of ourselves, then we are placing ourselves in a risky situation because it may not always be possible to have a drip-feed of motivation feeding us when we need it most. That’s why, the more we can understand about what motivates us personally, the more it helps us to tap into our internal motivational power.
We are all unique individuals and are motivated by what is important to us personally. The factors that are important to us can be described as our values and are the fuel that drives our behaviour. Our values are unique to us and we each have a different set of values based on different aspects of our lives. For example:
- Career
- Relationships
- Finances
- Health and Fitness
- Family and Home
- Social Life
- Personal Development
- Spirituality
If we can discover our values in the context of our career in sales, we are consciously able to identify what is important to us and can therefore begin to notice ways to leverage our own motivation.
If we are doing a job that satisfies our most important values then we will feel highly motivated and energised. Sometimes when we feel de-motivated, it’s because we are not consciously aware that certain aspects of our job role are aligned to our career values.
The process to leverage our own motivation is:
1. Discover what is important to us in our career (these are our career values)
2. Prioritise our career values in their order of importance to us
3. Develop reasons why our current job role can satisfy each of our career values
More thoughts about motivation: “Understanding Motivation – The Fundementals”
Today’s News: What more about motivation Mr Farrington? Of course. If I can give up part of my Sunday to record this with Clayton Shold, the least you can do is listen to it ….if you really want to that is!

“Jonathan Farrington has been a student of motivation in sales for many years. In this podcast he suggests motivation is fundamental to everything we do. He shares a formula for success and explains in broadest terms, the two types of sales people out there. He runs through a list of eight items which are contributors to motivation (either as motivators or de-motivators). Listen to learn how accepting responsibility for your actions can make the biggest difference in motivating yourself.”
Just click HERE