Comments on: A Little Righteous Indignation Over Here, Please http://www.thejfblogit.co.uk/2009/01/31/a-little-righteous-indignation-over-here-please/ Wed, 08 Feb 2012 23:28:36 +0100 hourly 1 http://wordpress.org/?v=3.1 By: scott miller http://www.thejfblogit.co.uk/2009/01/31/a-little-righteous-indignation-over-here-please/comment-page-1/#comment-12298 scott miller Mon, 02 Feb 2009 20:51:20 +0000 http://www.thejfblogit.co.uk/?p=1001#comment-12298 maureen, great post! years of fighting off the B2B marketing knuckleheads from ERP software companies has cemented my assessment that it just doesn't work. this is especially true in a fragmented market. brochure after brochure was somehow going to get us to sell more software. what nonsense! i would love to hear your take on where lead generation falls. is this a marketing function or a sales function? what is working in this area today? maureen,

great post! years of fighting off the B2B marketing knuckleheads from ERP software companies has cemented my assessment that it just doesn’t work. this is especially true in a fragmented market. brochure after brochure was somehow going to get us to sell more software. what nonsense!

i would love to hear your take on where lead generation falls. is this a marketing function or a sales function? what is working in this area today?

]]> By: JJ Reich http://www.thejfblogit.co.uk/2009/01/31/a-little-righteous-indignation-over-here-please/comment-page-1/#comment-12287 JJ Reich Sun, 01 Feb 2009 06:36:59 +0000 http://www.thejfblogit.co.uk/?p=1001#comment-12287 Maureen, Agree with much of what you say. I think one point that I would add to your blog isn't that Marketing is spending too much and sales not enough - its that there is inherent accountability in sales (numbers that everyone tracks), but there is very little (if any) accountability in Marketing. As a Business Coach for small businesses, I focus on making sure that everything they do has accountability built in. In fact, I advise my clients to ensure that anything they do, every from a sales or marketing perspective, needs to include accountability. At least once a week (if not more often) small business owners are getting bombarded with "marketing specialists" that are trying to sell their wares to them - newspaper advertisers, radio / tv account execs, the Yellow Page Reps, the Money Mailer guy, etc. And NONE of them want to hear anything about accountability. They won't commit to anything - they just sell the idea that exposure will increase sales. I'm not commenting hear to build an argument against marketing, I believe in it. But in today's world, I also believe that business owners (small and large) have to stop letting marketing spend without proving their value - not "with soft feelings" but with hard facts of some form. Maureen,
Agree with much of what you say. I think one point that I would add to your blog isn’t that Marketing is spending too much and sales not enough – its that there is inherent accountability in sales (numbers that everyone tracks), but there is very little (if any) accountability in Marketing.

As a Business Coach for small businesses, I focus on making sure that everything they do has accountability built in. In fact, I advise my clients to ensure that anything they do, every from a sales or marketing perspective, needs to include accountability.

At least once a week (if not more often) small business owners are getting bombarded with “marketing specialists” that are trying to sell their wares to them – newspaper advertisers, radio / tv account execs, the Yellow Page Reps, the Money Mailer guy, etc. And NONE of them want to hear anything about accountability. They won’t commit to anything – they just sell the idea that exposure will increase sales.

I’m not commenting hear to build an argument against marketing, I believe in it. But in today’s world, I also believe that business owners (small and large) have to stop letting marketing spend without proving their value – not “with soft feelings” but with hard facts of some form.

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