PRE-PRESS RELEASE – December 24th 2008

Announcing as of January 5, 2009 we welcome Leslie Buterin, as CEO of the Sales Corporation. Buterin’s company, Top Dog International (TDI), focuses on reaching high-level decision-makers and is a commercial complement to the Sales Corporation. As such, TDI moves under our umbrella on the same date. Buterin will continue to provide direction for ColdCallingNetNews.com, a member of the Forbes Business & Finance Blog Network. Chairman of The Sales Corporation, Jonathan Farrington says, “We have worked closely with Leslie for the better part of a year. Her strong business sense, abilities as a communicator, and her internet marketing savvy will strengthen our presence and position us to better serve our global markets.” 
 
Upon accepting the position, Buterin says, “I am both honored and humbled to serve in this capacity. Our combined knowledge and experience removes the mystery from the sales process. From cold calling right on through to closing the sale we offer clarity and position clients for outstanding results. There is no question that world economies need the products and services sales professionals have to offer. The Sales Corporation will make certain these important professionals and their leaders have the most effective tools available to drive business revenues upward. While others cry out – the sky is falling — our excitement about the future continues to grow and spill over to our clients.”

 In addition, to further demonstrate our commitment to the Top Sales Experts initiative I am pleased to share that Maureen Blandford, MindTime® group, is joining our team in the role of Strategist. She’ll be working closely with me to position Top Sales Experts to its maximum advantage in the marketplace.

A Marketer by trade, Maureen is a zealous proponent of the value that we Sales Gurus provide to our target audiences. She lobbies her own clients to prioritize Sales Training ahead of Marketing initiatives. Maureen says, “I’m thrilled to be a part of the TSE organization. What most B2Bs don’t understand is that they can do pretty well without marketing, if they have exemplary sales professionals. But if they continue to dump a large percentage of their budgets into expensive marketing tactics, to the detriment of sales training – well, unfortunately we see the results of that methodology every day. I’m happy to help drive more focus to the sales gurus.”

Maureen is already working on the positioning strategy for the new TSE organization. And we’ll be sharing that with you after the first of the year.

For those of you who don’t already know Maureen: She’s native Chicagoan, working out of Dayton, OH, swimming upstream against the powerful Madison Avenue Branding current. Her world is B2B.

Regarding her first book, Branding Doesn’t Work in B2B, Blandford says, “I’m doggedly determined to help B2Bs with a direct sales force understand that in B2B it’s people, and how they perform in the sales and delivery processes that have the greatest impact on current and future customers. Not Branding.”

These are indeed exciting times and I believe that we are extremely fortunate to have “captured” these two richly talented individuals. Expect more announcements during Q1

JF

Today’s News: That’s just about it for 2008 – although I will be posting on the 31st, when I announce the “Top Sales Article of 2008″ - it’s getting really exciting over there and the lead is frequently changing hands, so do keep yourself updated.

It’s just left for me to wish you a wonderful festive break, and to thank you for your continued support – I really appreciate it.

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