Dec 19 2008
If You Know Where You Want To Get To, Then It Does Matter Which Way You Go
On July 14th 2006, as the French were over-celebrating Bastille Day as usual, I published an article on Ezine Articles, with the title “How To Create An Effective Business Development Strategy”
It has been my most read article on Ezine – as of last night, 10,602 people had viewed it, and what surprised me most is that when I did a Google search for “Business Development Strategy” - there it was, first position on the first page (well, if you ignore the sponsored links)
The reality is that we know we are experiencing tough times, but I am becoming increasingly frustrated with the amount of webinars/tele-seminars/articles/pontifications on the subject, from people who are hardly qualified to offer solid and workable advice: Unless you have headed up a company/business, and driven it successfully through a recession (or three) how on earth can you advise other people on how to survive?
It’s like a non-swimmer auditioning for a part in Bay Watch.
I now have a new strategy: Every time I receive an invitation to download a report or attend an online event that is going to “greatly increase my chances of survival for the next twelve months” I respond with a “credential examination” question – you should do the same.
If you need help with your own business development strategy for 2009, you may find my ebook on the subject helpful – just click on the image at the top of the page to download it.
Is it a definitive guide? No, but it may provide some pointers and it is FREE!
Consider it as an early Christmas present.
Lewis Carroll articulated it so well via the Cheshire Cat:
“Would you tell me, please, which way I ought to go from here?”-Alice
“That depends a good deal on where you want to get to.”-Cheshire Cat
“I don’t much care where –”-Alice
“Then it doesn’t matter which way you go.”-Cheshire Cat”
If you know where you want to get to, the ebook will help!
Today’s News: The Aussies are absolutely panning the Yanks over at Top 10 for the Top Sales Article Of 2008 - absolutely creaming them – you have no idea how much pain that causes me as a Brit: Don’t get me wrong, Bob is a great guy, and it is a superb article – but it is in my genes to rally against “The Oz”
Tomorrow: We have had an amazing year and tomorrow, I am going to share with you how it all unfolded: Who impressed me? Who p****d me off? Who……. well just log-in!!
Hello Jonathan,
Can’t understand why you would want to pan an Aussie. What was the name of that famous “tea party” again?
The Poms made a big mistake when they transported all the convicts to Australia – they were actually the successful ones, the entrepreneurs, the ones with imagination and the ones who wouldn’t take “No” for an answer.
Have a great Christmas and an even better 2009
Cheers
Bob Selden