Jonathan Farrington’s Blog

You would think that particularly now, as we shiver under the dark clouds of financial uncertainty, we would be compelled to leave our comfort zones, and go off in search of greater security?

Not “most” people, because “most” people are too afraid.

I often quote this:

“Prince Rabadash’s army lay close behind them, Anvard ahead. If they did not reach Anvard before Rabadash and his horde, their journey, their entire lives, would have been wasted. The horses, Bree and Hwin (both of whom could, of course, talk) galloped. Certainly both horses were doing, if not all they could, all they thought they could do; which is not quite the same thing. But a lion appeared out of nowhere and with the spur of terror; Bree now discovered that he had not really been going as fast, not quite as fast, as he could“.

This extract is of course taken from “The Chronicles of Narnia”, that fount of a million, simple and usually overlooked truths, and it illustrates perfectly what it takes for some of us to be steered out of our comfort zone.

Perhaps of all the temptations we meet in life, money, power, sex, alcohol, drugs and fame, the subtlest of all is the comfort zone, that invitation to settle for less, to go for content when the stresses of over achievement beckon. The way that takes you out of the comfort zone is the route less travelled by. Most of us when we come to that place where the two paths divide prefer the one that leads to safety, to warmth and to comfort.

Both in sport and in business, I have witnessed countless companies, friends, colleagues and team mates that underachieved, despite having far superior skills and talents when compared to others who have made it to the top. The reasons have always been the same, fear of leaving the comfort zone and entering into the unknown, the land potentially of failure and rejection.

However, I believe there is another way to motivate individuals and coax them out and it relies on one simple fact; most people do not know what they want from life. Certainly, the majority working in a commercial field will say they crave success but without understanding what success means for them. Of course, describing success is difficult, because it will be different for all of us. The definition I prefer is ‘The achievement of a worthwhile goal’

I also believe that I can speak with authority about the comfort zone, but in my case, I was lucky enough to discover Earl Nightingale, probably the greatest motivational speaker and personal development guru of our time,and yes, I include Anthony Robbins, Brian Tracy, Tom Peters et al in that assessment.

If you haven’t yet had the opportunity to listen to Earl, I strongly recommend you seek out his work - I can honestly say that no other single person has had such a profound effect on my own work. 

My experience is that you cannot have everything you want, but you can have anything you really want - you just have to know what it is.

Today’s News: Over at Top 10 Sales Articles, we have just announced the Top Sales Article for September - we now have nine finalists for Top Sales Article Of The Year and just three more places up for grabs

They will join a very illustrious group of world-class authors and sales gurus:

Paul Cherry, Josiane Feigon, Ivan Misner, Mike Brooks, Mark Satterfield, Zig Ziglar, Kevin Eikenberry, Jill Konrath and…..

Just click on the banner below to find out who this month’s worthy winner is…….

You have just over a week to claim one of the last few seats at THE New York event of the month - just click on the banner right at the end of this post

Tomorrow: On The JF Guest Author Spot, my guest is good friend Keith Rosen, who having sent me his latest book, was horrified to have it returned on Saturday: Unfortunately, he sent it to my home address and the rules are now that if you are not in when the postman tries to deliver a package, they don’t try and re-deliver, they return to sender??? Such is French customer service these days.

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