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	<title>Comments on: Do You Know Who Your Most Important Accounts Are?</title>
	<atom:link href="http://www.thejfblogit.co.uk/2008/03/07/do-you-know-who-your-most-important-accounts-are/feed/" rel="self" type="application/rss+xml" />
	<link>http://www.thejfblogit.co.uk/2008/03/07/do-you-know-who-your-most-important-accounts-are/</link>
	<description>For DEDICATED Business Professionals</description>
	<pubDate>Thu, 04 Dec 2008 21:56:07 +0000</pubDate>
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		<title>By: Cheryl</title>
		<link>http://www.thejfblogit.co.uk/2008/03/07/do-you-know-who-your-most-important-accounts-are/#comment-7793</link>
		<dc:creator>Cheryl</dc:creator>
		<pubDate>Fri, 07 Mar 2008 18:31:29 +0000</pubDate>
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		<description>Hi Jonathan,
Excellent post.  Knowing your most important accounts is truly valuable.  

In my experience salespeople tend to lead hectic lives.  However, productivity is directly proportional to doing the right things not just being busy and doing things.  If a salesperson wants to increase sales they simply must increase their productivity and that means they must ruthlessly eliminate activities that don't produce the desired results.  

When the sales professional identifies their most important existing clients and the top new clients they want to earn they can prepare to work productively.  Meaning they can effectively maintain the existing client deepening and extending their relationship, and focus their new client acquisition endeavors on those that are most productive.  Losing focus and chasing after any client is a quick way to decrease productivity and decrease sales.

Cheryl 
http://increasesalescoach.com</description>
		<content:encoded><![CDATA[<p>Hi Jonathan,<br />
Excellent post.  Knowing your most important accounts is truly valuable.  </p>
<p>In my experience salespeople tend to lead hectic lives.  However, productivity is directly proportional to doing the right things not just being busy and doing things.  If a salesperson wants to increase sales they simply must increase their productivity and that means they must ruthlessly eliminate activities that don&#8217;t produce the desired results.  </p>
<p>When the sales professional identifies their most important existing clients and the top new clients they want to earn they can prepare to work productively.  Meaning they can effectively maintain the existing client deepening and extending their relationship, and focus their new client acquisition endeavors on those that are most productive.  Losing focus and chasing after any client is a quick way to decrease productivity and decrease sales.</p>
<p>Cheryl<br />
<a href="http://increasesalescoach.com" rel="nofollow">http://increasesalescoach.com</a></p>
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