Comments on: The Death Of Marketing Part 2 http://www.thejfblogit.co.uk/2007/10/24/the-death-of-marketing-part-2/ For DEDICATED Business Professionals Thu, 28 Aug 2008 23:30:51 +0000 http://wordpress.org/?v=2.5.1 By: Graham Price http://www.thejfblogit.co.uk/2007/10/24/the-death-of-marketing-part-2/#comment-5190 Graham Price Sat, 27 Oct 2007 13:45:07 +0000 http://www.thejfblogit.co.uk/2007/10/24/the-death-of-marketing-part-2/#comment-5190 Great article, whether it is the death of marketing or the death of traditional marketing is the debate. My background is primarily in media and advertising sales and I have noticed a trend in the last few years from traditional advertisers when it comes to online advertising. In the past online advertising has always been a somewhat transactional sale ("I would like to buy a banner, button skyscraper etc"). This has only in the last couple of years turned into, "This is what we want to achieve, come back with a solution." This is causing issues with traditional print based advertising sales people who have in the first instance just grasped the web, but are a long way from grasping microsites, webinars and the like especially as print based advertising is starting to fall off. I feel this backs up your point that consumers are starting to look for "perceived" experts not just traditional salespeople to talk to them However there is a danger to being perceived as an expert and not having the horsepower to back it up, all manner of glossy brochures, blogs and the like cannot hide this when under scrutiny. Graham Price Great article, whether it is the death of marketing or the death of traditional marketing is the debate. My background is primarily in media and advertising sales and I have noticed a trend in the last few years from traditional advertisers when it comes to online advertising. In the past online advertising has always been a somewhat transactional sale (”I would like to buy a banner, button skyscraper etc”). This has only in the last couple of years turned into, “This is what we want to achieve, come back with a solution.”

This is causing issues with traditional print based advertising sales people who have in the first instance just grasped the web, but are a long way from grasping microsites, webinars and the like especially as print based advertising is starting to fall off. I feel this backs up your point that consumers are starting to look for “perceived” experts not just traditional salespeople to talk to them

However there is a danger to being perceived as an expert and not having the horsepower to back it up, all manner of glossy brochures, blogs and the like cannot hide this when under scrutiny.

Graham Price

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